Alert Innovation Strengthens Its Team with Three New Female Leaders

Boston-based robotics company prepares for a strong growth year  

BOSTON, MA, October 21, 2021 Alert Innovation, a leader in grocery automation and micro fulfillment systems, announces the addition of Peggy Goranson as Vice President of Software Engineering, Amy Higgins as Vice President of People Operations and Cristina Rodrigues as Senior Director of Marketing.

“Our business is growing at lightning speed and we are honored to bring together the best talent in the industry to lead our expansion.” said John Lert, Founder and CEO of Alert Innovation. “With about 100 new hires planned this year, we are creating a powerful work culture that encourages team collaboration, diversity, personal initiative and accountability, and effective communication.”


  • Peggy is a transformational engineering leader with a proven track record of delivering solutions to Fortune 500 customers. Her mission is to build a world-leading software development organization that delivers reliable and robust performance for customers.


  • Amy is a seasoned expert in change management and scaling successful teams for technology companies worldwide. She is leading the strategy for organizational design and infrastructure, developing valuable cultural programs, and recruiting a first-rate team.


  • Cristina is an experienced brand strategist who has fueled growth at Fortune 500 companies and several fast-growing technology startups. At Alert Innovation, she is elevating the brand and driving incremental growth with global marketing strategies.


Alert Innovation Leadership


These three join an already strong group of women leaders at Alert Innovation including Heather Multhaupt, Vice President of Team Services, leading the implementation of efficient company-wide policies and systems; Stephanie Waite, Director of Systems Engineering, driving the seamless integration of Alert Innovation’s multifaceted product lines; Tracy Foucault, Director of Supply Chain, strategically managing the organization’s supplier relationships globally for continuous business; and Rosa Ciprian, PhD, Director of Electrical Engineering, leading the team of electrical engineers responsible for Alert Innovation’s robotic systems.

Learn more about new career opportunities at

About Alert Innovation, Inc

Founded in 2013, Alert Innovation’s mission is to improve people’s lives through innovation, starting with retail, by transforming how people shop and how retailers operate. Alert Innovation has brought to market the Alphabot® Automated Storage and Retrieval System and Automated Each-Picking System and is creating a new kind of automated supermarket called Novastore™. More information is available at

Media Contact

Cristina Rodrigues
Alert Innovation
+1 401.529.4980